If you want to know how to do SEO as part of a broader marketing strategy, this article will give you tips such as choosing the right keywords and website structure. Also, it will show you how to make sure your website is ready for a wider audience.

Step 1: Break down your topics into manageable chunks to be found by your target audience

The first step for broader SEO is understanding the searcher's intent. Someone who searches for something on Google knows what they're looking for and we need our content, service, or product offerings to match this search query so that people find us.


Action Steps

Make a list of the products or services you sell and what people will search for to find your business.

For Example; we assisted an accounting firm, but they offer more than bookkeeping and accounting; They also have an array of financial services. So how do you explain all that in one phrase? You don't,  You need to break it down into manageable chunks (as seen below).

Accounting services

Bookkeeping Services

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Step 2:Turn Your Topics into Keywords

Now that you have a list of topics related to your business, it's time for keyword research. I would recommend using Ubersuggest, or Google trends as a free option. We need to see what phrases people are searching on google and how much traffic each one gets and also compare how difficult it would be to rank the first page.

Action Steps

Go onto Ubersuggest or Google trends, and try to find keyword topics that are popular and list them down.

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Step 3: Structure Your Website The Right Way

It's important to understand that both website development and keyword research go hand-in-hand. After developing keyword topics, it's time to create a landing page or blog post for each term, based on the searcher's intent what are they looking for. A product or service, or simply information? This will give you an idea of whether you should build a landing page or a blog post. When Google indexes your site, instead of ranking the site as a whole, it looks at individual pages and whether they are bringing value to the searcher. This is where web development ties into SEO success. Don't try to sell all your services at one go on your home page; think of it as the center of your brand message that introduces what you do, perhaps you can showcase a glimpse of your services, which then links out to all your service pages.

In addition to affecting the look of your website, your design choices can also have an impact on how well your website ranks in search engines.

Some factors that affect SEO include:

- How easy it is for users to navigate and understand your pages

- The speed at which your web pages load

- Is your website mobile friendly

- The clarity of copy on each page

If you're struggling with these topics or don't have time to handle them on your own, let us take care of it. We offer an all-inclusive website solution that will help you improve your SEO and website performance.

You can target a bigger audience by creating value-driven content like how-to videos and blogs optimized for SEO. For people who aren't ready to buy yet, informative value-based content is engaging and can lead to calls to action later on.

Step 4: Writing Blog Articles Around Related Topics.

You can target a bigger audience by creating value-driven content like how-to videos and blogs optimized for SEO. For people who aren't ready to buy yet, informative value-based content is engaging and can lead to calls to action later on.

Conclusion

If you take these steps You will be able to do SEO for a broader marketing strategy. And as a bonus, your website is in a good easy-to-use website structure so that your website will be easily navigable and informative for both Google and potential customers.